Music lovers and aficionados are about to be given some disappointing news. Streaming giant Spotify has announced a price hike for its subscription plans starting in July, making it one of the most expensive platforms for streaming. The changes will affect the Individual, Duo, and Family plans, while the Student plan will remain unaffected.
Starting next month, the cost of Spotify’s Individual plan will increase by $1, bringing the new monthly fee to $11.99. The Duo plan, designed for two users residing at the same address, will see a $2 increase, raising the monthly cost to $16.99. The Family plan, which accommodates up to six family members, will experience the most significant hike of $3, resulting in a new monthly fee of $19.99. Student accounts, luckily, will continue to be offered at the existing rate of $5.99 per month.
The price increase is expected to impact millions of subscribers globally. Spotify’s pricing strategy will likely influence its competitors, potentially prompting similar adjustments across the market.
As the changes take effect in July, Spotify users will have the opportunity to evaluate the new pricing and consider the array of benefits that come with their subscription, ensuring they continue to enjoy a rich and diverse musical experience.
Will the audience divert their funds to another platform or stay loyal to them? Only time will tell.