Metal, Hardcore, Indie, Rock
Critically acclaimed alternative artist RØRY has shared a stunning official music video for her latest single, ‘STRANGE‘, an emotionally resonant and contemplative anthem about resilience, gratitude and choosing life. The video follows the recent announcement that her highly anticipated second album, “BLOODLETTING”, will arrive later this year on 4th September via SADCØRE RECORDS.
Watch the official music video for ‘STRANGE‘ here
Pre-order and pre-save “BLOODLETTING” here
Speaking on the music video, RØRY shares:
“We went back to do a rooftop performance which references an old video of mine. But coming back to it from a totally different place. One that feels so much more alive.
“I love doing band performance videos, they always bring so much energy and allow for a lot of secret messages to be written on the t -shirts…”
On the upcoming album, she adds:
“I realised I was sick from being nice. I’d spent so much of my life being the bigger person, forgiving people, understanding people, making excuses for people. I’d become disconnected from huge parts of myself. BLOODLETTING was about reclaiming them.”
The new album will feature all of RØRY‘s recent singles – ‘DEGRADATION‘, ‘DEAD GIRL WALKING‘, ‘KIDS THESE DAYS’ and her latest release, ‘STRANGE‘.
What happens when the dreams come true but the grief remains? When the wounds heal but the anger stays buried beneath them? When mortality, loss and heartbreak continue to exist regardless of how much progress you have made?
For much of her life, RØRY had been comfortable writing about sadness. Anger was another matter entirely.
As therapy forced her to confront decades of suppressed emotions, she found herself face to face with feelings she had spent a lifetime avoiding: rage, resentment, jealousy, revenge, even hatred. Emotions that felt dangerous. Emotions that had never appeared in her songwriting before.
The title itself became the perfect metaphor. Historically, bloodletting was an ancient medical practice where blood was released from the body to cure illness. For RØRY, it became a spiritual act. A release of everything buried too deep for too long.
The result is the heaviest, most ambitious and most expansive music of her career. Working once again with long-time collaborators Kingdoms alongside additional production and mixing from Dan Lancaster (Bring Me The Horizon, Muse), RØRY pushed herself further than ever before. Inspired by the emotional weight of modern heavy music and determined to evolve as an artist, she began taking vocal lessons and learned to scream for the first time, discovering a new language capable of expressing emotions clean vocals could never fully contain.
This weekend, RØRY will be making her Download Festival main stage debut, performing at the critically acclaimed festival alongside headliners Limp Bizkit, Guns N Roses and Linkin Park. See the full festival line-up here.
Keep your eyes peeled for more RØRY and “BLOODLETTING” news in the near future.
