An unmarked LP in the bags of Third Man Records customers is actually Jack White’s new album

Author Benedetta Baldin - 22.7.2024

Fans were made aware of the new album, which comes after the 2022 albums “Fear of the Dawn” and “Entering Heaven Alive”, via a message on White‘s subreddit. The post featured an image of a record in a simple white sleeve with the words “No Name” printed in blue over a white label. Further information about White‘s purported new record, which they obtained at Third Man Records’ Detroit facility, was provided by another user on a different thread in r/JackWhite. They said that it has six tracks on the B-side and seven on the A-side, with the songs being “definitely more stripped down blues rock. The songs go hard!” White hasn’t mentioned the album on social media as of yet.

Picked up a tee from Third Man Soho today and the guy on the tills put this in my bag too. I asked and thought maybe it was his demo or something aha but he didn’t seem to have a clue, saying he’d just been told by ‘management’ to give it out to customers. I’m not gonna have access to a record player until after work sooo curious to know if anyone else has seen this / it means anything to anyone? Maybe I’m overthinking the blue. Redditor #1

I can totally confirm that is a new Jack White album. I gave it a listen and it’s pretty good.

Redditor #2