Falling In Reverse vocalist Ronnie Radke has spoken about his band’s shift to singles over the years. According to the frontman, the decision was partially due to relatively low sales of the band’s last album “Coming Home“ (2016).
In a recent interview with 100.3 The X Rocks, Radke spoke of how the band’s focus on singles has been more creatively beneficial for him:
Chaoszine Advent calendar 2023 →
Well, my album ‘Coming Home’ didn’t do well; it tanked. It did bad. It didn’t do well. The numbers don’t lie, like they say — in good ways and bad ways. So, I noticed a lot of bands that were my age that were putting out [new music], trying their hardest and they were trying to figure it out, and I just remember being, like, ‘I can’t put another album out.’ I’m, like, ‘What can I do? Because I don’t wanna go down.
I don’t wanna disappear into the abyss of aging emo….’ There’s a lot of bands that have done that. So I looked to rap, like Drake, and I was, like, ‘What are they doing?’ And they’re putting out singles. They just drop a single. Pop artists drop singles. I’m, like, ‘Okay, so what if I put all my creativity into one song instead of putting all my creativity into 10 songs and being rushed to get it out?
Your creativity starts spreading out over 10 songs. If you put it all into one song, it’s really good. And then you put all your creativity into this music video. And it worked. Slowly. ‘Cause it was ‘Losing My Mind‘, then it was ‘Losing My Life‘, then ‘Drugs‘. Corey Taylor, who’s the nicest guy ever, jumped on it. And then ‘Popular Monster‘, it [shot right up]. I was like, ‘Oh, I need to keep doing this.’ I was, like, ‘This is somehow working.’
Speaking on why the jump to singles proved to be successful, he said:
It was just because I honed in my creative juices and I just really spent… Like ‘Popular Monster‘, I wrote that chorus six times. And I realized, ‘Wait a minute. I don’t have to be sold on the first chorus that I write.’ And I figured that out, and I’m, like, I’ll just keep making it until when I wake up the next day I don’t question the song anymore. I’m, like, ‘Dang.’ It’s like seven in the morning. I’m going to get coffee. I put the song on. I’m, like, ‘This slaps.’ Instead of being, like, ‘It’s pretty good,’ it’s, like, ‘No. This is insanely good.’
While Falling In Reverse‘s 2011 full-length debut “The Drug In Me Is You” gathered an eventual gold status in the United States and Silver in the UK, it took about eight years to hit that status. On the other hand, the band’s 2019 single “Popular Monster” was certified gold in the United States by December of 2020 and earned the band their first platinum award in October of 2021.