Nuclear Blast announces new ecommerce partnership with Impericon 

Author Arto Mäenpää - 22.11.2023

Nuclear Blast, the pioneering metal label owned by Believe, one of the world’s leading digital music companies, and Impericon, revered provider of metalcore merchandise and music, have unveiled an extensive partnership today. As part of this collaboration, Impericon will assume responsibility for overseeing and collaboratively enhancing all of Nuclear Blast’s European e-commerce activities.

Over the past few years, Nuclear Blast’s e-commerce shop has gradually evolved from its original mail-order business and has become the most powerful direct-to-fan platform in the metal landscape. This extensive development has been primarily driven internally, while the core label business has remained at the forefront. Marcus Hammer, CEO at Nuclear Blast:

“At Nuclear Blast, we firmly believe that we are the best partner for metal artists in the industry. The newly formed partnership with Impericon enables us to further focus the expertise of our teams on providing the best possible support and development opportunities for metal artists worldwide.”

Recognizing the substantial significance of the Nuclear Blast direct-to-fan platform to artists and fans alike, the label views the decision to further professionalize and specialize this endeavor as the next step forward. Commencing in the first quarter of 2024, the Impericon team will assume responsibility for all of Nuclear Blast’s e-commerce operations in Europe. Marcus Hammer comments:

“As a globally leading metal label, our aim is to expand our offering of best-in-class services to artists and fans. We firmly believe that we have found an excellent partner in Impericon, who possesses extensive expertise in the genre and highest level knowledge in e-commerce. For Nuclear Blast artists, we expect this new partnership to bring further improvements in the services provided. Furthermore, our discussions have shown that the companies align well culturally.”

Martin Böttcher, founder and CEO of Impericon adds:

“For nearly 20 years, we have been committed to providing high-quality service in merchandising as well as in the professional direct to fan distribution of physical goods within the music industry. Having the opportunity to curate, manage and develop one of the most powerful e-commerce platforms in the heavy music landscape is thrilling for our passionate team of metal lovers at Impericon.”

About Believe

Believe is one of the world’s leading digital music companies. Believe’s mission is to develop independent artists and labels in the digital world by providing them the solutions they need to grow their audience at each stage of their career and development. Believe’s passionate team of digital music experts around the world leverages the Group’s global technology platform to advise artists and labels, distribute and promote their music. Its 1,720 employees in more than 50 countries aim to support independent artists and labels with a unique digital expertise, respect, fairness and transparency. Believe offers its various solutions through a portfolio of brands including Believe, TuneCore, Nuclear Blast, Naïve, Groove Attack, AllPoints, Ishtar and Byond. Believe is listed on compartment B of the regulated market of Euronext Paris (Ticker: BLV, ISIN: FR0014003FE9).

About Nuclear Blast

For 30 years and counting, Nuclear Blast Records is synonymous with the worldwide advancement of heavy metal, extreme music, and hard rock. Founded in Donzdorf, Germany in 1987, Nuclear Blast boasts a roster of over 150 bands representing eighteen countries. Their satellites offices in Los Angeles, London, Hamburg and Paris have helped build the label’s trusted global reputation with numerous Billboard album chart entries, high-profile tours, and continual signings of new & heritage acts. The label has additional representatives in Australia, Brazil, Finland, Italy and Sweden, amongst others.

About Impericon

IC Music and Apparel GmbH is an e-commerce company that has been successful in the market nearly 20 years with its largest brand Impericon. With a product range of around 25,000 main items in the music, fashion and lifestyle sector, we dispatch around 350,000 consignments per year throughout Germany and Europe.

With 80 employees, IC Music and Apparel GmbH is one of the market leaders in this sector.

In addition to the merchandise and lifestyle platform Impericon, the company offers artists 360-degree service solutions for their merchandise: Merchandise creation and production, white label online shops, offline tour services, billing and chart-relevant media and bundle sales online and offline.