Metal, Hardcore, Indie, Rock
Technology has been a consistent constant in the Oscar-winning actor/musician’s artistic endeavours, from the sci-fi elements woven throughout Thirty Seconds To Mars‘ music and images to vocalist Jared Leto’s involvement in films like “Tron: Ares” and “Blade Runner 2049”, as per theprp. However, some people might find his recent use of biometric technologies for live events to be overly intrusive or futuristic. Orb, a spherical physical gadget designed to scan interested participants’ eyes, has teamed with Thirty Seconds To Mars. These scans are used to confirm their identification and create a digital “World ID” that is uniquely given based on the biometric information they have submitted.
OpenAI CEO Sam Altman co-founded the business Tools For Humanity, which produced the gadget. The main goal of its use to date has been to prevent identity verification for online services from being abused by bots, hackers, and other parties. These digital IDs have started to appear in live event tickets in collaboration with Concert Kit technology. One of the most recent musicians to use the technology is Thirty Seconds To Mars, who have reserved a small number of two-for-one tickets for individuals who are willing to use the technology to scan their eyes and generate a “World ID.” The band’s 2027 European and UK tour dates, which include performances in London, Manchester, Berlin, Munich, and Hanover, will be covered by those tickets.
Live music is about connection, energy, and shared experience. Fans wait years for these moments, and too often bots get there first. We wanted to work with World to create something that helps protect the fan experience and gives real people a fair shot at being part of it. – Jared Leto
You can visit world.org to learn more about Thirty Seconds To Mars’ use of the technology.
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