Streaming giant Spotify acquires music trivia game Heardle

Sweden based streaming giant Spotify has announced its acquisition of Heardle, a music-based trivia game. The game got some fame earlier this year, and is similar to the Wordle quiz. For how much Spotify acquired Heardle is undisclosed.

According to Spotify, the game will be integrated to the main platform.

The game has users guessing the name of the song from just a few seconds long playback . Spotify will keep “the look and feel” of the game the same as before, and it’ll remain free-to-play for all users.

Spotify released the news of the acquisition via their blog.

“We are always looking for innovative and playful ways to enhance music discovery and help artists reach new fans,” commented Jeremy Erlich, Global Head of Music, Spotify. “Heardle has proven to be a really fun way to connect millions of fans with songs they know and love and with new songs . . . and a way to compete with their friends as to who has the best musical knowledge. Since its debut, the game has quickly built a loyal following, and it aligns with our plans to deepen interactivity across the Spotify ecosystem.”