Metal, Hardcore, Indie, Rock
During a presentation titled “The Enduring Legacy Of A Rock Icon And His Family: Ozzy Osbourne And The Osbournes” on the License Global main stage at Licensing Expo at the Mandalay Bay Convention Center in Las Vegas on May 20, Sharon and Jack Osbourne revealed the development of an A.I. avatar of Ozzy Osbourne, as per Blabbermouth. Hyperreal, the digital human technology firm behind the unique Digital DNA process, and Proto Hologram have partnered to bring the digital Ozzy to life. When combined, they will allow the avatar to interact with fans and move, talk, and react just like Ozzy would.
Starting in late summer, Digital Ozzy will be available in Proto Luma units in the United Kingdom and the United States. These units are described as life-size, patented holoportation devices that can display live or pre-recorded content with its 86-inch multi-touch volumetric display, 4K resolution, high fidelity speakers, and spatial computing/conversational A.I. capabilities. The first holographic and artificial intelligence spatial computing platform, Proto is used worldwide in a variety of industries, including retail, healthcare, education, entertainment, and finance. The only patented end-to-end method for capturing and executing a verified avatar across motion, voice, likeness, and performance character is Hyperreal’s Digital DNA technology.
Every element of this avatar was built exclusively from authenticated, approved source material: curated, consented, and controlled by the people who love him most, this is a living performance, not a rendering; and it draws from nothing that wasn’t given willingly. We have the enthusiastic participation of Ozzy’s family, and that changes everything about what this can be. – Hyperreal CEO Remington Scott
It’s an honor to be trusted to bring one of true gods of rock back to the world to continue to connect with fans — thank you, Sharon and Jack! We wouldn’t do it if we didn’t know both of our company’s technologies will create an experience that truly extends Ozzy’s presence, his heart and soul, into the future. – David Nussbaum, founder of Proto Hologram
The things that you can do with that are just endless. – Sharon Osbourne
“t’s kind of scary how it’s really very accurate, he will exist digitally as himself for as long as we have computers. Technology has come such a long way to where it’s almost drag and drop. You could shoot a template for a commercial … literally prompt what you want digital Ozzy to do in that commercial and you just drop it in. It’s that simple now. – Jack Osbourne
You can ask Ozzy anything, and he will answer you in his own voice — and the answers will be what Ozzy would have said, we’re going to take it all around the world. People can talk to him and he will talk back. – Sharon Osbourne
