Metal, Hardcore, Indie, Rock
Lush unveils limited-edition festival kit in collaboration with Download Festival
Lush is stepping up with an unexpected partnership this summer that honors getting messyy and taking care of oneself! Presenting the Lush x Download Festival kit, a limited-edition, festival-revival set of three items designed to honor the illustrious community of Download Festival and the unreserved spirit of alternative music culture. From the mosh pit to the first wash back home, this exclusive kit for festival-goers includes a bath bomb, body spray, and soap! This collaboration is as collectible as it is useful, coming in a reusable box designed to resemble a roadie’s gear case and covered in amusing stickers that depict Download Festival, music enthusiasts, and Lush fans!
This partnership is about more than just products – it’s about identity, belonging, and celebration. Download Festival and Lush might seem like an unexpected duo, but our communities are built on passion, creativity, and challenging the status quo. That shared ethos makes this collaboration feel not just natural, but necessary. Kalem Brinkworth, Concepts and Collaborations Lead at Lush
Lush keeps pushing the limits of brand collaboration with the Kit, showing how regular self-care practices may coexist peacefully even in the noisiest environments. The goal of this launch is to deepen Lush’s ties with subcultures that respect originality, social connection, and authenticity. It’s an opportunity for Download Festival to expand their audience beyond the mosh pit and offer fans a new sensory experience.
We’ve always championed our Humans of Download. The partnership with Lush lets us bring the Download spirit into a whole new sensory space. This isn’t just about smelling great after the pit, it’s about celebrating the freedom, creativity and community that defines Download and our fans. The team are excited to debut a limited collection onsite at the Megastore and online. Glen Littlewood, SVP Marketing Live Nation
The limited edition Lush x Download Festival Kit will be available online at lush.co.uk and on the Lush app from the 19th of May and between 13 – 15 June at the Megastore on-site in Download Festival.