Lordi grace the cover of Vogue Scandinavia – the “Unliving Pictour Show 2024” is underway

Finnish rock legends Lordi have made their high fashion modeling debut in the latest March-April issue of Vogue Scandinavia, with an ethical twist: the band requested that all of the handbags in editorial, shot locally in Helsinki, be crafted entirely from vegan materials.

The special request is not surprising as Lordi are long-time collaborators with People for the Ethical Treatment of Animals (PETA). “We are all about being cruelty-free – from the makeup we use for our masks to the materials used for our outfits,” says front-man Mr Lordi in the accompanying interview. “All of us are fierce animal lovers, and all the band members have pets.” Mr Lordi also shares that at home in Rovaniemi, Finnish Lapland, he has a beloved dog and no less than 10 snakes.

“The request from the animal-loving rockers to wear exclusively vegan handbags only made this feature more charming and perfectly aligned with Vogue Scandinavia’s sustainable values,” says editor-in-chief Martina Bonnier.

In the full story, Mr Lordi also shares rare insights into the band’s beginnings, their 2006 Eurovision triumph, and how they are doing “better than ever” almost 20 years on.

Photographer: Karoliina Bärlund
Words by: Linnéa Pesonen
Stylist: Sanna Silander
Talents: Lordi
Set Designer: Susanna Vento
Photographer Assistant: Oona Markkanen
Stylist Assistant: Miko Franzén
Set Designer Assistant: Kaisa Alingué

Lordi live:

»Unliving Picture Show 2024«
w/ All For Metal, Supreme Unbeing, Crimson Veil (^)
Presented by DMAX, musix, Metal Hammer, Rock It!, Radio Bob!, Break Out & ITM
28.03.2024 FR Cenon – Le Rocher de Palmer [TICKETS / VIP] */^
29.03.2024 FR Toulouse – Le Metronum [TICKETS / VIP] */^
30.03.2024 FR Vauréal – Le Forum [TICKETS / VIP] */^
01.04.2024 UK Manchester – Academy 2 [TICKETS / VIP] */^
02.04.2024 UK Birmingham – O2 Institute 2 [TICKETS / VIP] */^
03.04.2024 UK London – Electric Ballroom [TICKETS / VIP] */^
04.04.2024 UK Cardiff – Y Plas [TICKETS / VIP] */^
06.04.2024 DE Villingen-Schwenningen – Neckarhalle [TICKETS / VIP]
07.04.2024 NL Hengelo – Metropool [TICKETS / VIP]
08.04.2024 NL Heerlen – Poppodium Nieuwe Nor [TICKETS / VIP]
10.04.2024 DE Cologne – Essigfabrik [TICKETS / VIP]
11.04.2024 DE Braunschweig – Westand [TICKETS / VIP]
12.04.2024 DE Oberhausen – Turbinenhalle [TICKETS / VIP]
13.04.2024 DE Wilhelmshaven – Pumpwerk [TICKETS / VIP]
16.04.2024 NL Amstelveen – P60 [TICKETS / VIP]
17.04.2024 DE Hamburg – Gruenspan [TICKETS / VIP]
19.04.2024 DE Stuttgart – Im Wizemann [TICKETS / VIP]
20.04.2024 DE Markneukirchen – Musikhalle [TICKETS / VIP]
21.04.2024 AT Wiener Neustadt – Arena Nova [TICKETS] ***
22.04.2024 CZ Prague – Roxy [TICKETS / VIP]
23.04.2024 CZ Ostrava – Garage Club [TICKETS / VIP]
25.04.2024 CH Pratteln – Konzertfabrik Z7 [TICKETS / VIP]
26.04.2024 DE Memmingen – Kaminwerk [TICKETS / VIP]
27.04.2024 DE Munich – Backstage [TICKETS / VIP]
28.04.2024 AT Innsbruck – Messehalle A [TICKETS] ***
30.04.2024 DE Mannheim – Capitol [TICKETS / VIP]
02.05.2024 DE Regensburg-Obertraubling – Eventhall Airport [TICKETS / VIP]
03.05.2024 DE Leipzig – Hellraiser [TICKETS / VIP]
04.05.2024 SK Bratislava – Majestic Music Club [TICKETS / VIP] **
05.05.2024 AT Vienna – Stadthalle [TICKETS] ***
* no Supreme Unbeing
** no All For Metal
*** Lordi only

More upcoming LORDI live dates:

14./15.06.2024 FI Vaasa – Lisää Löylyä Rockfestival [TICKETS]
03. – 06.07.2024 DE Ballenstedt – Rockharz Open Air *SOLD OUT*
21.07.2024 FI Mariehamn – Rockoff [TICKETS]
25. – 27.07.2024 FI Kuopio – Kuopiorock [TICKETS]

Order »Screem Writers Guild« in the physical format of your choice (CD, vinyl), stream it or get it digitally now, here: https://lordi.lnk.to/screemPR

More on »Screem Writers Guild«:
‘Lucyfer Prime Evil‘ OFFICIAL LYRIC VIDEO:
https://www.youtube.com/watch?v=Vbk3Pi67Wp0
‘Thing In The Cage’ OFFICIAL LYRIC VIDEO:
https://www.youtube.com/watch?v=PZhOGglusoI
‘Dead Again Jayne’ OFFICIAL MUSIC VIDEO:
https://www.youtube.com/watch?v=Rnhlt3S-BdY

— — — — —

About Lordi

Founded in 1992 by singer, songwriter and designer Mr Lordi, Lordi are one of the major Finnish rock/heavy metal acts of our time. Originally rooted in Rovaniemi (Northern Lapland, Finland), the band achieved their international breakthrough after winning the Eurovision Song Contest with their hit song ‘Hard Rock Hallelujah‘ in 2006. 

Since then, the unconventional troop has rocked their way into the spotlight of Europe with charm, unforgettable tunes and elaborate monster costumes, and have become an integral part of the line-ups of globally recognized festivals such as Wacken Open Air (DE) and Masters of Rock (CZ) among others.

Lordi are:
Mr Lordi | vocals
Kone | guitars
Hiisi | bass
Hella | keyboard
Mana | drums