At the end of their final show ever – or was it? -, KISS announced that they would continue as avatars to “perform live”. Industrial Light & Magic was in charge of creting the avatars, which were financed and produced by Pophouse Entertainment, the same company who did London’s ABBA Voyage show.
Per Sundin, CEO of Pophouse Entertainment told Associated Press:
KISS could have a concert in three cities in the same night across three different continents. That’s what you could do with this.
Guitarist Paul Stanley stated:
People say, ‘Well, what are you gonna do when you stop?’ Well, the band will never stop. Because we don’t own the band. The fans own the band. The world owns the band.
I mean, we’ve spent 50 years building it to this point. And by working with ILM and working with Pophouse, we’re all sharing this vision of taking KISS to a completely different level beyond being just a music band. And we’ve always thought of ourselves as more than just a music band.
What we’ve accomplished has been amazing, but it’s not enough. The band deserves to live on because the band is bigger than we are. It’s exciting for us to go the next step and see KISS immortalized.
Gene Simmons added:
We can be forever young and forever iconic by taking us to places we’ve never dreamed of before. The technology is going to make Paul jump higher than he’s ever done before.
You can check out the official announcement below: