King 810 have unveiled a music video for their song “SIMULACRA SIMULATING”, continuing the buildup to their forthcoming studio album “La Grande Mort Or Silence Of God”. The Flint, Michigan-based group have increasingly explored unusual musical and visual territory, and the new clip offers another entry in their distinctive artistic world.
The song is among the eleven tracks confirmed for “La Grande Mort Or Silence Of God”, which is scheduled for release on November 27, 2026. The album follows the group’s “Rustbelt Nu Metal” trilogy and is described as a spiritual successor to their 2016 record “La Petite Mort Or A Conversation With God”.
The recording sessions for the new album involved producer Josh Schroeder, whose previous work includes projects with Lorna Shore and The Plot In You. Earlier previews included “LOVE KILLS”, “HUNGRY GODS” and “KNOW YOU HEARD OF ME”. The new video arrives as the band continues introducing the record’s darker themes.
Frontman David Gunn has frequently used King 810‘s music to examine violence, identity, loss and the environment in which he grew up. The title “SIMULACRA SIMULATING” evokes questions about representation and reality, consistent with the group’s interest in unsettling concepts. The exact narrative of the video is best experienced through the band’s official release.
Formed in Flint, Michigan, King 810 emerged in the late 2000s with an abrasive mixture of nu metal, hardcore, industrial textures and spoken-word storytelling. Their 2014 debut album “Memoirs Of A Murderer” attracted attention for its stark depictions of life in their hometown and the band’s confrontational performances.
The group expanded its sound on “La Petite Mort Or A Conversation With God”, introducing orchestral passages, jazz-influenced arrangements and a more experimental approach. Subsequent releases continued to blur the boundaries between heavy music, electronic production and narrative songwriting.
The upcoming album represents another step in that evolution. Fans can follow King 810’s official website for album information, merchandise and more.