How have Mötley Crüe adapted to modern methods of reaching fans?

Author Arto Mäenpää - 24.1.2023

Mötley Crüe is one of the longest-running metal bands in history, and it’s up there with the most legendary as well. The Californian hedonists have had various line-up changes over the years, but the core group of Nikki Sixx, Mick Mars, Vince Neil, and Tommy Lee have generally stuck together.

After a hiatus between 2015 and 2018, the metal band returned, and it’s clear that the members have adapted to modern approaches to reach new fans.

2022 Marked First Tour in Seven Years

Mötley Crüe were always renowned for their penchant for touring, and this helped them sell more than 100 million albums worldwide. However, before 2022, they hadn’t toured for seven years. This changed last year when they embarked on The Stadium Tour alongside Def Leppard, which was met with critical acclaim.

Thanks to that success, Mötley Crüe has now announced that there are more tours in the pipeline in 2023 and 2024. The band will turn all its attention to playing live concerts rather than creating new albums.

The Band Have Been Represented in Gaming

As one of the most iconic rock bands of all time, it’s no surprise that Mötley Crüe has been represented in game format. In the modern age, one of the best ways to reach a massive audience is through this medium, and plenty of the world’s most successful acts have recently taken advantage of it.

One of the best places for players to get a taste of what it would be like to perform with Mötley Crüe is the Guitar Hero series. On Guitar Hero II from Harmonix, players can rock out to “Shout at The Devil“. The band has also been featured in some DLC for later games, with Girls, Girls, Girls another track that players can riff along with.

Bands that want to find new supporters and really get in line with modern marketing methods have found that officially licensed slot games can help massively. The online casino industry is booming, with new online casino sites cropping up all the time. These pages try to set themselves apart from the competition with fresh titles. For instance, the Mötley Crüe slot grabs players’ attention as it has a striking thumbnail that will instantly appeal to metal fans.

Leveraging the Power of Social Media

When Nikki Sixx (and co) first got together to form the notorious Los Angeles-based band in 1981, the internet didn’t even exist as a mainstream tool available to the public. Back then, bands had to rely on traditional methods of reaching audiences. That meant the backing of a well-known publisher, a shrewd manager, and a strong work ethic to get around and play as many concerts as possible.

In the time since then, many artists have emerged in the music industry who didn’t have any of these things. For example, YouTube and Instagram have allowed people like Justin Bieber to rise up from nowhere and become global stars. Mötley Crüe realized during their recent resurgence that they needed to follow this marketing method as well. The band has its own Instagram page now, where there are 1.7 million followers. There are regular updates that help fans discover where and when the next gigs will be.

There’s no doubt that Mötley Crüe’s long career at the top of the music industry will inspire others. One of the keys to their success has been adapting to modern societal shifts, and it’s clear that they have used the power of gaming and the internet well.