Gene Simmons on KISS Avatars: ‘What I’ve seen will blow your mind’

Author Arto Mäenpää - 7.3.2024

Gene Simmons shares that what he’s witnessed of the KISS avatar show will astonish fans.

The technology behind the KISS avatars, initially developed for ABBA‘s “Voyage” show in London, is set to enable KISS to remain “on the road” during retirement.

Crafted by Industrial Light & Magic (ILM) and financed and produced by Swedish company Pophouse Entertainment, the creators of “ABBA Voyage”, the KISS avatars are generating considerable anticipation.

Simmons discussed the KISS avatars in a recent interview with Artists On Record Starring ADIKA Live!. When asked about the appearance of the avatar show, he cryptically remarked:

“Look, part of the fun of Christmas is when you open your present, you’re shocked and surprised and hopefully delighted. So why would I tell you in February what you’re gonna get for Christmas?”

“There’s so much hard work being done behind the scenes, and what I’ve seen will blow your mind. So in a very real way, our end is really like the caterpillar becoming the butterfly. The end is the beginning.”

In December, Simmons disclosed that approximately “about 200 million” dollars is being invested in the KISS avatar show.

Unlike the “ABBA Voyage” show, which recreates a 1970s-era ABBA concert, the KISS avatars will depict the band as larger-than-life superheroes, breathing fire and shooting electricity, while hovering above the audience.

Details regarding KISS‘s plans with the avatars have yet to be unveiled.

We’re going to figure it out after the tour,” stated Pophouse CEO Per Sundin prior to the final show at Madison Square Garden.

“Is it a KISS concert in the future? Is it a rock opera? Is it a musical? A story, an adventure? These four individuals already have superpowers. We want to be as open as possible.”

The avatars are slated for live performances worldwide and in digital online settings, colloquially referred to as the metaverse.

KISS is poised to become the first American band to fully embrace virtual reality with its own avatar show.