“We need to go write the heaviest Papa Roach we possibly could ever write” – Jacoby Shaddix reveals new details about the band’s upcoming material

Jacoby Shaddix, the singer of Papa Roach, recently discussed his band’s plans for new music in an interview with “The Jasta Show,” a video podcast presented by Jamey Jasta, the frontman of Hatebreed.

We are the label now. So just this last go-around, we ended our contract with Better Noise Music, fulfilled our contract with them, and then we started taking meetings out there in the business. And we went and kind of met the wizard. And then I went and realized that I’m a fucking wizard. Come on — I’m a wizard. You can’t be the only one. So then we realized we’re gonna do this. We’re gonna start our own label. So we get distributed through Warner ADA. And it’s a label services, so we have a team of people that we access there, but then we also have our own team of people with our management and our independent staff that we hire as New Noize — marketing and social media and all that kind of stuff. And we’ve just built up something great together. And on this last album, ‘Ego Trip’, this was our first go as an independent. And we’re on the heels of this thing now. We’ve had four No. 1s on rock radio, which, that blows my mind. We’ve been able to serve our fans up what they want and give give our people what they want. And that, to me, I’m like so fucking stoked. We just put the work in and we’re seeing it happen. And now we’re on the heels of that. We’re promoting our song ‘Leave A Light On’. And we’re off the road right now, so now we’re, like, ‘All right, now it’s time to pull the slingshot back. We’ve been getting in the studio for the last five months. I’d say probably about 10 days a month we’re together. We’ll go, write, create, step away, trip out on what we created and finetune it the next time. And now we’ve got seven or eight songs. And the first kind of go-around for us, we went in… ‘Cause our current single, it’s an acoustic song; it’s very heartfelt. And we’re, like, ‘All right, let’s flip the script. We need to go write the heaviest P-ROACH we possibly could ever write. Let’s just go see what that sounds like. Let’s go experiment in the studio.’ And so we’ve done that a few times over, and some of the stuff that we’re… We’ve drop tuned some of the stuff. We’re messing with some of the tunings, which then adds even a heavier element to it. And you know I love heavy music. It’s something that is in my blood as well. I’m a fan of many styles. And it just feels natural to wanna lean into that heavy sound for us right now. And I’m excited. I feel inspired about creating.

There might be a chance for some collaboration.

There’s collabs that are gonna come together, but I think once we get to the end of the creative process, and then we look at the songs and we go, ‘All right, what do we have as kind of like a body of work or what’s gonna be the first single, and who can we get to collab on this or reimagine this song?

Promotion is also something quite important for the group.

Looking at this thing from not only an artist perspective, but as from a label exec perspective, it’s exciting for me. It really takes my interest in what I’m creating to another level. Because after we get the art finished, it’s like instantly I’m imagining in my mind, what could a video look like? Or what could a marketing campaign around this song look like? What are the pieces we can put together that make the song more than just it is, so we can just push it out into the world. And then once it’s out, it’s the world’s. It’s how do you make that those impacts? And we found a lot of different ways to do it. Social media has been a really big one for us. We pressed in really hard with that. And some of it, I’m just, like, ‘Oh,’ it’s cringe and I hate it. And some of it I just do it and then I get to the other side of it, I’m, like, ‘Actually, that was actually really cool.