Two trucks of Santo – the tequila company owned by Sammy Hagar and Guy Fieri – were hijacked

Author Benedetta Baldin - 18.11.2024

After two trucks belonging to their jointly owned tequila company were stolen and more than $1 million worth of merchandise was taken, Sammy Hagar and Guy Fieri are dealing with a “huge setback.” 4,040 cases of Santo tequila, including blanco, reposado, and extra añejo varieties—the latter being the most expensive—were being transported by the trucks. The large rigs had just crossed the border from Mexico when the heist allegedly occurred near Laredo, Texas.

It appears this was an organized crime effort where the trucks were illegally double brokered to different carriers who transferred the product to their trucks. Hagar’s representative to Fox News

For a growing company like Santo, it’s really a shame for something like this to happen in the middle of our strongest year to date and right before the holidays! Anyone that knows business knows that this is a huge setback for any company in a hugely competitive market. But Guy and I will survive. Most of all, we’re glad that nobody was hurt during this crime.

Sammy Hagar

We’ve worked so hard. This is our best year we’ve ever had in Santo. We just had all this momentum, and now whatever’s on the shelf is all people are going to get. Someone could be trying to break the momentum. It’s like a movie. I never in a million years thought this was coming down the pike like this, but it’s real. Guy Fieri

In 2019, Hagar and Fieri collaborated to introduce Santo. Prior to that, the former Van Halen singer sold his Cabo Wabo tequila business in 2007 and enjoyed great success with it.