Today Is The Day unleashes psychedelic title track “Never Give In” from upcoming album

American noise metal veterans Today Is The Day have dropped the title track from their long-awaited new album “Never Give In”, set to arrive October 3rd via frontman Steve Austin’s SuperNova Records. This release marks the band’s first full-length since the 2020 album “No Good to Anyone”, bridging a five-year creative gap punctuated by the pandemic and a flurry of reissues from their newly reclaimed discography.

The six-minute title track serves as the opening chapter of a planned two-part concept album, melding cinematic psychedelia with the band’s trademark metallic and noise-rock ethos. Steve Austin penned, recorded, mixed, mastered, and even produced the video for the track in his Orland, Maine studio—Austin Enterprise Recording & Mastering.

The album features contributions from several guest artists: Aaron Polk plays drums on “Psychic Wound”, David Brenner of Gridfailure adds vocals and synth on “Secret Police”, and brass legend Mac Gollehon brings trumpet and trombone to the same track. It’s the first part of a two-album arc, with the follow-up expected in early 2026.

Reflecting on the album’s themes, Steve Austin has said the music channels isolation, psychological struggle, societal control, and dystopian pressures—a raw and unfiltered reflection of the turmoil of recent years. Formats include vinyl, CD, and digital, with pre-orders already live via SuperNova’s webstore and Bandcamp. A U.S. headline tour is expected to be announced soon, following a summer run with Buñuel and Murderous Again.

1. Divide And Conquer
2. I Got Nothin’
3. Intentional Psychological Warfare
4. Never Give In
5. Secret Police
6. Psychic Wound
7. The Choice Is Yours
8. Pain And Frustration
9. The Cleansing