Seth release new music video for “Initials B.B.”

French black metal veterans Seth have unveiled a stunningly bleak reinterpretation of Serge Gainsbourg’s 1968 classic “Initials B.B.”, turning the lush orchestral ballad into a ceremonial black metal dirge. Released on July 14th to mark Bastille Day and the one-year anniversary of their album “La France des Maudits”, the music video reimagines Brigitte Bardot as a fallen icon—no longer a pop culture muse, but a shadowy Marianne symbolizing a France gripped by spiritual decay.

This cover track acts as a bonus chapter to “La France des Maudits”, a record that’s been praised for its cinematic scope and reverence for French black metal’s legacy. In contrast to Gainsbourg’s sultry whispers, Seth deliver a thunderous invocation, threading Bardot into the album’s mythic universe of heretics, exiles, and divine ruin. The band reframes her as a siren of apostasy, swathed in red and echoing through a crumbling, post-Christian landscape.

Musically, “Initials B.B.” is stripped of its baroque textures and rebuilt as a slow-burning liturgy of choral layers, ominous guitars, and ritualistic pacing. The result is more than a cover—it’s a transformation. Where the original seduced, Seth summon, casting Bardot’s memory into a new role: martyr of forbidden glamour and lost innocence.

Directed by Pierre Reynard, the video blends stark imagery with ceremonial intensity, aligning perfectly with the album’s revolutionary themes. “La France des Maudits” remains one of Seth‘s most refined and emotionally charged works to date, and this new release adds another layer to its dark mythology.