Primitive Man announce new album Observance coming October 31st

Primitive Man return with their most crushing album to date: “Observance”, incoming October 31st. After twelve years at the forefront of underground music, Primitive Man take merciless aim at the plentiful ills that besiege the world around them, and in the process of doing so do not spare themselves from their flagellating tongue-lashings. 

“Observance” will be birthed into a very different musical landscape to the one that Primitive Man first emerged into; arguably worse in every conceivable way. The overwhelming sense of disillusionment is pervasive as vocalist and guitarist Ethan Lee McCarthy charts the complexities and toxicities that have dissolved his sense of wonder at living out his childhood dreams of being a musician. As Primitive Man move into a new era, they unshackled themselves from expectations and found themselves galvanized by the notion that they don’t belong to any particular scene or movement. Within this isolation comes a sense of freedom.

With motifs and symbols recurring throughout the lyrics and artwork (also created by McCarthy), and drawing influence from the work of Tongo Eisen-Martin— specifically “Blood on the Fog”— McCarthy doesn’t offer answers, he only seeks to share his experiences. Personal and professional pitfalls are explored against the backdrop of a broken social contract that is decimating the lives of working class citizens. While party politics dominate the media, a more insidious divide preoccupies McCarthy as he is haunted by technofeudalism and the future of social unrest. With human rights being eroded at every turn, the lives of regular, working class people are fair game for the wealthy few to capitalize upon. Less a rallying cry, more a howl of exasperation, McCarthy contemplates the futility of there being more of us than there are of them if we fail to to seize any control for ourselves.

The album’s first single “Social Contract” deals with some of the universal issues that people are collectively facing in terms of the rise of authoritarianism and the erasure of history.  It is a backdrop for some of the more personal issues I speak about. The overarching fear, madness, anger and dread to accompany the pain of the rest. The hits at the beginning of the song also suggest a clock ticking as I believe our time with life as we know it, is about to change drastically as things are currently not moving on a path that is sustainable.  The video shows examples of these “problems” and insinuates who may be to blame and who may be benefiting from techno feudalism and other ‘world events.’

Whilst McCarthy’s lyrics are a dominant presence throughout “Observance”, the six songs that make up the album are a truly collaborative effort written and arranged with absolute devotion. Drummer Joe Linden, bassist Jon Campos and McCarthy threw themselves into writing shortly after the release of 2022’s “Insurmountable” EP. Committing to the task at hand, the trio describe themselves as “obsessed” during the genesis of “Observance”; the intricacies of shaping their evolving, trance-inducing sound became all-consuming. 

Utilizing a greater sense of space than on previous records, Primitive Man have welcomed their psychedelic side to a greater degree than ever before. Acoustic interludes and electronic soundscapes are spaced out slivers that explode into a more prominent presence as “Observance” unfolds. With influences that span the gulf between Swans and Crowbar on one side, and Slowdive and U2 on the other, Primitive Man leant into embracing rock music in its many varied forms with each member’s varied inspirations becoming fully realised through the resulting songs. Recording and mixing took place in February and March 2025, at Bricktop Recording Studio, Chicago with producer Andy Nelson, before being mastered by Arthur Rizk. 

“Observance” tracklist:

1. Seer
2. Devotion
3. Transactional
4. Iron Sights
5. Natural Law
6. Social Contract
7. Water

Despite leaning into their more experimental side, Primitive Man maintain a tight grip on the heavy sound that has defined them for years. “Observance” is still a challenging record, demanding the listener’s attention at every turn. Whereas previous records have thrived in a roiling pool of anger, the sound of Observance is imbued with a new element— sadness. Yet McCarthy describes this as the most positive Primitive Man record to date; even as they pick over the carcass of disillusionment they still seek a way out, a path towards the light.

Primitive Man are still the heaviest band on just about any given festival billing, they’re still ‘crushing’, and “Observance” is sure to flex the vocabularies of folk reaching for new ways to describe their punishing sound.