Poppy’s fifth album is an artistic kaleidoscope of originality – review of “Zig”

Author Benedetta Baldin - 22.10.2023

Many artists and bands have tried to reinvent themselves during their careers: while they all probably evolve to some extent, some fall miserably in this attempt. This is not the case for Poppy, though: she will release her fifth album, “Zig”, on October 27, and like a phoenix, she rises above all the other artists with her originality and extravagance.

“Zig” is a sonic journey that transcends the boundaries of genre, weaving a rich tapestry of musical influences that will leave listeners spellbound. In a world where music often fits neatly into categories, “Zig” stands as a testament to diversity and Poppy‘s boundless creativity. She’s able to blend electronic music with classical elements and heavy metal sounds with pop beats without losing her incredible flair for grandiose atmospheres.

From the get-go, it’s evident that this record explores a musical approach rarely seen in contemporary music. Poppy‘s fearless experimentation knows no bounds, as she seamlessly navigates through fast-paced rhythms, slow melodies and everything in between. “When you zig I zag / When you zig I zag / I zig-zag“, and we are taken on this rollercoaster of emotions, landscapes and situations that only Poppy can create.

There is no rest for the wicked: from the symphonic tunes of “What It Becomes” to the blasting electronics of “Prove It“, this album is a bold declaration that innovation knows no bounds and that music can be an endless playground of artistry. Not everyone can succeed in this: you have to be brave and dare push your limits beyond your wildest dreams. That is where the difference happens between the talented and the unskilled.

In conclusion, “Zig” is a must-listen for anyone looking to embark on a musical journey that defies expectations and invites exploration. Words cannot prepare you enough for the experience you will get when you listen to this album: Poppy is here to remind us that the essence of art lies in its ability to surprise, innovate, and inspire. So fasten your seatbelt and get ready to zig-zag with this American sensation.