Ozzy Osbourne x Jolie Beauty: “This collab’s a one-way ticket on the Crazy Train”

Frontman Ozzy Osbourne is releasing a range of beauty products in collaboration with Birmingham company Jolie Beauty, as excitement builds for this weekend’s historic Black Sabbath “Back To The Beginning” event in Birmingham. More details about this collaboration will be released on July 9th.

It’s such an honour that Ozzy and his team chose to partner with us – especially as an independently run brand from his home city. This collaboration is a testament to Ozzy’s impact on the gothic and alternative communities, and a celebration of his legendary influence on music, fashion, and creativity. The bat is finally out the bag. I hardly believe it either, guys, and I’ve had a lot of time to process this. Tears have been shed when I got this news. I cried because this is an absolute honour for me. I am a lifelong Black Sabbath and Ozzy Osbourne fan, and of course he’s from Birmingham. To be given this opportunity by the Osbourne team is just a dream come true. It’s so amazing that they’ve chosen an independent, small Birmingham brand for this. Jolie Cashmore

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