Dario De Marco

Iron Maiden expands worldwide consumer brand with over 110 active partnerships

Author Benedetta Baldin - 30.9.2026

Global Merchandising Services, the worldwide licensing agent for heavy metal icons Iron Maiden, has announced that the band’s global consumer products program has officially surpassed 110 licensing partners worldwide, as per Blabbermouth. The milestone underscores the enduring commercial strength of the band’s brand, which spans apparel, collectibles, publishing, and location-based fan experiences centered around their music and iconic mascot, Eddie. The extensive lineup of official licensed merchandise continues to expand across major global retailers, including Target, Walmart, Hot Topic, H&M, EMP, and Primark, reinforcing Iron Maiden’s presence in mainstream and specialty markets alike.

The commercial footprint of Iron Maiden continues to expand globally across North America, Latin America, Europe, Asia, and Australasia, driven by regional and international partnerships that capitalize on the band’s five-decade legacy and visual identity. A major driver of this growth is the publishing sector, where Centauria Editore Srl has broadened distribution for a 50-issue collectible partwork series into markets including Italy, Hungary, and Argentina, with further territorial expansions planned. This builds on the success of Thames & Hudson’s 2025 release, Infinite Dreams, a visual history book that secured Sunday Times Best Seller status and has since been translated into 11 languages.

Upcoming shows:

  • Friday, October 02, 2026 – Estadio GNP Seguros, Mexico City, Mexico
  • Monday, October 05, 2026 – Estadio Jorge “Mágico” González, San Salvador, El Salvador
  • Thursday, October 08, 2026 – Estadio, San Jose, Costa Rica
  • Sunday, October 11, 2026 – Vive Claro, Bogota, Colombia
  • Wednesday, October 14, 2026 – Estadio Atahualpa, Quito, Ecuador
  • Saturday, October 17, 2026 – Estadio Nacional, Lima, Peru
  • Tuesday, October 20, 2026 – Estadio Hurácan, Buenos Aires, Argentina
  • Wednesday, October 21, 2026 – Estadio Hurácan, Buenos Aires, Argentina
  • Sunday, October 25, 2026 – Allianz Parque, Sao Paulo, Brazil
  • Tuesday, October 27, 2026 – Allianz Parque, Sao Paulo, Brazil
  • Wednesday, October 28, 2026 – Arena Da Baixada, Curitiba, Brazil
  • Saturday, October 31, 2026 – Estadio Nacional, Santiago, Chile
  • Sunday, November 01, 2026 – Estadio Nacional, Santiago, Chile
  • Saturday, November 07, 2026 – Spark Arena, Auckland, New Zealand
  • Sunday, November 08, 2026 – Spark Arena, Auckland, New Zealand
  • Wednesday, November 11, 2026 – Entertainment Centre, Adelaide, Australia
  • Friday, November 13, 2026 – AAMI Park, Melbourne, Australia
  • Sunday, November 15, 2026 – Allianz Stadium, Sydney, Australia
  • Wednesday, November 18, 2026 – Entertainment Centre, Brisbane, Australia
  • Thursday, November 19, 2026 – Entertainment Centre, Brisbane, Australia
  • Tuesday, November 24, 2026 – K-Arena, Yokohama, Japan
  • Wednesday, November 25, 2026 – K-Arena, Yokohama, Japan