Metal, Hardcore, Indie, Rock
Ghost has now also conquered the newsstands
Ghost has used their promotional budget in a different way than most bands, who are fortunate enough to acquire a billboard or a brief Times Square ad to promote their new album. They have taken over a number of newsstands in New York, Beverly Hills, and other places to celebrate their new album “Skeletá,” which peaked at number 200 on the Billboard 200. In celebration of the band’s previously mentioned first #1 record in the US, numerous newsstands and delis have stocked their shelves with numerous copies of the band’s recent cover stories in print magazines and related signage. The band has gone to considerable measures to portray the album to the public in a manner appropriate for the 1980s, with a large portion of “Skeletá” entrenched in a distinctly 80s hard rock and metal style. The band dug up memories by organizing an in-person album launch across many stores, in addition to excluding smartphones from their current globe tour. The band’s staff even went so far as to recreate their own recurrent MTV-style tour report pieces for this album touring cycle, which was just another trip down that rabbit hole.