Metal, Hardcore, Indie, Rock
Frontiers Label Group founder and CEO Serafino Perugino is featured in an exclusive interview with leading music industry publication Music Ally, reflecting on three decades of independence, the company’s evolution into an international label group, and the remarkable success of Megadeth‘s latest album.
Founded in Naples, Italy, in 1996, Frontiers has grown from an independent music distribution business into a globally recognised record label group. Now celebrating its 30th anniversary, the company has reached another major milestone with Megadeth‘s self-titled final studio album, released via its metal imprint BLKIIBLK, debuting at No. 1 on the US Billboard 200.
Reflecting on the achievement, Perugino says: “If I would have been told 30 years ago that I would have reached number one on Billboard, I wouldn’t have believed it.”
During the conversation, he discusses the strategy behind the release, including the development of an international team capable of handling a campaign of this scale, the close collaboration with the band and its management, and the importance of physical formats. The campaign included approximately 15 different vinyl variants, contributing to a major international success that extended well beyond the US market.
Physical music remains a cornerstone of Frontiers’ business, with Perugino highlighting the continued demand for vinyl, CDs and collectible editions among rock and metal fans. Despite the dominance of streaming, he believes physical formats continue to offer fans a meaningful connection with their favourite artists.
The interview also explores the importance of independence, a principle that has defined Frontiers throughout its history. For him, remaining independent means retaining the freedom to make decisions, build direct relationships with artists and managers, and respond quickly to the demands of an ever-changing industry.
“I’m free to make my own decisions, and free to support what I believe is worth my time, our time, our efforts”, he explains.
Looking to the future, Perugino discusses the expansion of Frontiers Label Group beyond its classic rock foundations through BLKIIBLK, dedicated to metal and hard rock, and FLG, focused on alternative music. These imprints have enabled the company to broaden its musical reach, working with established international acts while investing in the development of emerging talent.
“I don’t want to look back. I want to move forward. That is why I’m signing more contemporary artists as well”, Perugino adds.
He also highlights NOIUS, the group’s new artist partnership platform, launched with X Ambassadors, as an example of its evolving approach to working with artists.
“The idea is to offer another way of working together, shaped around the artist’s goals and our ability to support them internationally”, he explains.
Throughout the interview, Perugino emphasises that Frontiers’ growth has always been driven by a combination of passion, persistence and a willingness to embrace change. From the company’s earliest days to its current international operations, his ambition remains focused on building lasting partnerships, discovering new talent and finding innovative ways to support artists.
As Frontiers celebrates 30 years in the music industry, the conversation offers an insight into the vision behind one of rock and metal’s leading independent label groups, and the determination to continue building on its legacy.
Listen to the full Music Ally podcast interview here:
https://musically.com/2026/11/11/frontiers-label-group-founder-serafino-perugino-on-30-years-of-independence-and-taking-megadeth-to-the-top/
