Metal, Hardcore, Indie, Rock
After publishing an announcement video for their attendance at this year’s Vans Warped Tour stop in Orlando, Florida, Emmure found themselves in hot water online, as per MetalInjection. Fans took issue with the band’s use of artificial intelligence (AI) rather than hiring a human artist for the clip, which featured frontman Frankie Palmeri animated in a manner similar of The Simpsons. Palmeri retaliated by outlining the rationale for the choice.
I have an artist I work with regularly when I aim to make content like this. Due to time restrictions, they weren’t able to produce the content without cutting corners. To be completely honest, I didn’t even want to make anything for this announcement. But, with respect to @vanswarpedtour and @kevinlyman I went ahead and made an announcement video clip. That’s all this is.
You and countless other people have made such an incredibly, unnecessarily harsh critique about something so innocuous I’m actually shocked. Sorry I didn’t want to pretend to smile at a camera and talk about a ‘punk rock’ fest, that of which I never even asked to be a part of to begin with. After 9 albums, a dozen music videos, countless live shows, the fucking audacity to lambast me over 15 seconds of ‘artificial’ art is astonishing. Thanks.
he American metalcore group Emmure was founded in 2003. The group, which was previously located in New Fairfield, Connecticut, before relocating to Queens, New York, has put out eight albums. T”he Complete Guide to Needlework”, an EP released in 2006, was their first album to be made public. Beginning with “Goodbye to the Gallows” (2007), Victory Records has collaborated with the band for the majority of their history. Victory also issued their second, third, and fourth albums, “Speaker of the Dead” (2011), “Felony” (2009), and “The Respect Issue” (2008). The band re-signed with Victory to release their fifth and sixth studio albums, “Slave to the Game” (2012) and “Eternal Enemies” (2014), after their original four-album deal with Victory ended.
In 2016, however, Emmure would leave Victory to sign with SharpTone after nine years of being signed to the label. “Look at Yourself”, the seventh Emmure album, and “Hindsight”, the eighth, were released on March 3, 2017, and June 26, 2020, respectively. The only original member of the band is Frankie Palmeri, who was born in 1986 and has been controversial over the years. Critics have characterized his “no-fucks-given” attitude as an amusing stance for the band, and his personality has set them apart from other bands in the genre.
