Deftones’ lead singer reveals how TikTok influenced his immediate family

As younger generations have drawn to the band, alternative metal icons Deftones have enjoyed a huge increase in their stock price for a number of years. As reported from theprp, Deftones were promoted to arena headliners in the US earlier this year thanks in large part to social media platforms like TikTok, which helped expose the band to a vast number of new listeners. A band seldom achieves such success decades into their career, particularly when they don’t have any new songs or purposefully supported singles to support that drive. Deftones, however, have accepted this fact, as evidenced by the fact that many of the stops on their ambitiously scheduled 2026 headlining tour sold out months before the release of information about their new album “private music.” In its first week on the charts this past August, the band’s tenth overall record sold 87,000 album-equivalent units in the US, placing it at number five on the Billboard 200. In a recent online interview with Metal Hammer, which was done before to the release of that album, the band’s guitarist and singer Chino Moreno discussed how the group has dealt with the surge of interest from new generations of fans. According to Chino, the band’s burgeoning popularity even humorously resonated with him.

The funniest thing is probably when my daughter’s friends started showing interest in our band. I was like, ‘Really?’ And back then, she was still in high school – she’s in college now. And then I was curious about it, because I’ve never had a TikTok account, so I didn’t see any of that physically. I was just being told about it. Part of it could be a trend. But it’s been a good three or four years since the trend started. And it’s only growing, which is great, but also it’s unsolicited, too. I think if we were on TikTok and we were just like, ‘Yo, check this out’, and trying to market ourselves to the younger generation, it would probably come off that way. And the fact is that we don’t do that, it’s kind of what now is word of mouth, which is those platforms.